Privacy Policy

Who Are We and How Can You Contact Us?

1.1 alphaX operates as a data controller in the United Kingdom and regards the UK Information Commissioner's Office as the Lead Authority for the purposes of data protection compliance.

When Do We Collect Information About You?

2.1 alphaX collects identifiable information classified as "Personal Data" under the UK Data Protection Act 2018 and UK GDPR.

2.2 We collect information when you:

• Contact us via email, phone, or social media (LinkedIn, Twitter/X, and others)
• Visit, register, or make enquiries through our website or third-party platforms
• Make payments or receive payments from us
• Use our data, products, or services
• Visit our website (including through cookie placement)
• Provide service-related information
• Opt into marketing communications

Types of Personal Information Collected

3.1 Categories of personal information we may collect include:

• Identification details (name, title, address, phone, email, IP address, gender, age, location, occupation)
• Service usage information
• Communication records with our staff and agents
• Financial and payment information
• Credit and anti-fraud data
• Website usage patterns and device information
• Communication methods employed

3.2 alphaX automatically collects visit data including frequency, IP address, location, timestamps, and interaction patterns to improve the website experience.

Why We Collect Information and Legal Grounds

4.1 We use your personal information to:

• Fulfil contractual obligations and conduct market research
• Set up and manage client accounts
• Process orders and manage service use
• Communicate via multiple channels
• Maintain accurate records
• Prevent and detect fraud
• Comply with regulatory requirements
• Improve website functionality and user experience

If you do not provide your personal information to us, we may be unable to provide you with our data, products and/or services or other information.

How Personal Information Is Shared

5.1 We may share your information with:

• Internal staff, officers, directors, contractors, consultants, and professional advisors
• Selected partners and distribution or analytics providers
• Credit agencies and payment providers
• Service providers including hosting companies
• Regulatory bodies
• Prospective investors or buyers in the event of a corporate transaction
• Accounting, audit, marketing, and analytical firms
• Other alphaX group affiliates for development, reporting, and governance purposes

Data Storage Location

6.1 Personal information is stored on servers located within the UK and/or EEA. alphaX reserves the right to process data outside these regions where adequate legal protections exist under applicable data protection legislation.

Data Retention Periods

7.1 We retain personal information only for as long as is necessary for its original purpose or to meet legal requirements. Retention periods range from days to seven years depending on the record type and our relationship with the individual.

7.2 For detailed retention information, please contact us at info@alphax.ai.

Data Protection Measures

8.1 alphaX implements appropriate technical and organisational measures to prevent unauthorised access, loss, or misuse of personal data.

8.2 Transmission of information via the internet or other means is not completely secure. While we take all reasonable steps to protect your data, we cannot guarantee the security of data transmitted to our website.

8.3 Data may be transferred to affiliates, suppliers, and service providers within or outside the EEA/UK in compliance with applicable legislation. Contact info@alphax.ai for details on transfer protection measures.

Your Rights

9.1 Under UK data protection law, you have the following rights:

• Access to your personal information
• Request corrections to inaccurate data
• Request restriction of processing
• Object to use of your data
• Request deletion of your data
• Request portability of your data in electronic format

9.2 For further information on your rights, visit ico.org.uk/your-data-matters.

Accessing and Updating Personal Information

10.1 You may request corrections to or removal of your personal information held by alphaX. To do so, contact us at info@alphax.ai with a description of the information you wish to access, correct, or delete.

10.2 We may require you to verify your identity before processing such a request.

Complaints Process

11.1 If you have a complaint about how we handle your personal data, you may escalate it to the Information Commissioner's Office:

Cookie Policy

By continuing to browse the alphaX website, you are agreeing to our use of cookies. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or other electronic device.

We use the following types of cookies:

• Strictly Necessary — Required for website operation, including secure area access and login functionality
• Analytical / Performance — Track visitor counts and movement patterns to help us improve website functionality
• Functionality — Recognise returning users to personalise content and preferences
• Targeting — Record visits and pages followed to make advertising more relevant to you

All cookies except essential cookies expire after 1 year.

Governing Law

13.1 This policy is governed by English law and subject to the exclusive jurisdiction of the English Courts. Updates to this policy will be posted on the alphaX website.